What competitive service do broadband cable operators view TV Everywhere as a solution for?

Broadband cable operators see TV Everywhere as a strategic response to the growing popularity of streaming media services. This solution allows subscribers to access their cable TV content through various online platforms, enabling a flexible viewing experience that aligns with current consumer habits. By offering TV Everywhere, cable operators aim to retain subscribers who might otherwise turn to streaming services like Netflix or Hulu, which provide on-demand content access without traditional cable packages.

While the other options involve aspects of the television and media landscape, they do not capture the essence of TV Everywhere as a solution directly aimed at competing with streaming services. Instead, TV Everywhere leverages existing subscriptions to provide the convenience and accessibility that modern viewers desire, thereby directly addressing the competition posed by standalone streaming platforms.